A passive candidate is who is not actively looking for a new job but would be open to taking a new job if the right offer comes along. Companies often target passive candidates because of the lack of qualified candidates to fill crucial roles - And it can be difficult to find, woo and successfully persuade these candidates. In a tight labor market, it has become challenging for companies to attract talent. Here are some ways HR professionals could market to them and grab the attention of passive candidates!
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